Many companies striving to improve their communication with clients and partners choose to rely on direct mail to reach their goal. Direct mail is a tactic that revolves around the delivery of promotional printed materials to a specific audience using a mailing service.
This concept comprises a great variety of printed marketing materials, including catalogs, newsletters, brochures and postcards. Direct mail has always been a great ally for corporations interested in exploring an effective and inexpensive method to strengthen ties with existing clients and attract new ones.
Direct Mail Is Far From Being Dead
In spite of the fact that companies can now discover and implement a number of innovative marketing tactics designed to improve revenues, boost brand awareness and ensure a stronger relationship with different audiences, the savvy players that work with different platforms and strategies to stay active and relevant on their niches will tell you that direct mail is far from being dead for a very simple reason.
Unlike other advertising methods, which do not guarantee a direct communication with a potential or existing client, direct mail allows businesses to reach their audiences in a time and cost-effective way, and also lets them control who gets their message, when their message is being delivered and how much money they get to spend on this new initiative. In other words, direct mail lets you gain full control over what’s in the envelope, and convey your marketing message in a straightforward fashion.
A successful direct mail campaign depends a great deal on the quality of the mailing services that you opt for. Generally speaking, the most stunning direct mail inserts gravitate around the usage of an ideal color scheme and relevant keywords. This is precisely why brands should make sure they use hues, visual cues and power words that are relevant to their business and products, and recreate an appropriate image in the mind of the recipient. For example, bold, neon colors are more suitable for artists, event planners, makeup artists and any other type of service providers operating in a creative field; while neutral tones, such as gray, black and ivory, paired with classic layouts are the best choice for providers of business services, including accountants and lawyers.
What Are the Advantages of Direct Mail?
Direct mail advertising still offers a number of notable advantages in today’s market, when marketers and companies are going overboard with new, trendy, innovative tools and techniques promising amazing results overnight. Unlike most of its counterparts, direct mail is easy to track and highly targeted. This means that a company can maximize success rates and minimize losses by tackling very specific buying groups, instead of focusing on a larger audience that may be less inclined to take action. Moreover, direct mail advertising offers recipients the chance to filter and assimilate a wealth of relevant information. Solo mailings are usually accompanied by an order form, a brochure or a sales letter. The sales letter comprises info that enables potential buyers to become familiar with the features and benefits of a certain product or service, and may also include details related to special deals.
What Exactly Should You Expect from a Reputable Provider of Mailing Services in St. Charles?
Assuming that direct mail advertising is the core of the plan that wish to elaborate and follow to keep your clients and prospects close, stimulate sales and improve your profit margins, what exactly should you ask from a local provider of mailing services in St. Charles? Here are some of the key aspects that you should always have in mind before agreeing to do business with a new company offering mailing services.
Promptitude and Professionalism. First of all, you’ll want to work with real professionals who are specialized in the design and delivery of quality printed materials, such as catalogs, brochures, flyers and postcards. Collaborate with someone who could customize, print and professionally mail all your products to your targeted audience to get closer to the results that you have in mind. Also, choose a company providing a wide range of essential services, such as mail list processing, custom print material design and postal presorting.
Flexibility. In addition, remember that flexibility is key. In today’s business environment, it is crucial to be able to count on a provider of direct mail services that could understand your specific goals, challenges and needs and deliver accordingly. For instance, maybe you already have a mailing list, and just wish to upload your artwork, choose your preferred options in terms of mailing services, and let a team of pros do the rest. Or maybe you don’t have a mailing list, and want to rely on someone who could create a targeted mailing list in less than 15 minutes, allowing you to select potential clients based on important criteria such as gender, age or ZIP code. Either way, remember that Minuteman Press can respond to any direct mailing need or demand in a prompt, professional manner, and help you explore the most convenient and straightforward method to keep your targeted audience updated and interested in what you have to offer.