In today’s business environment, more than a few companies choose to design and print in bulk their promotional materials. Unfortunately, some of them decide to put quantity over quality, and end up lowering the appeal and efficiency of their business cards, flyers, brochures, door hangers, printed letterhead and envelopes, and various other types of print marketing materials created to support any business-related initiative.
4 Advantages Explored by Companies That Invest in Tailor-Made Letterheads and Envelopes
Generally speaking, custom materials manage to convey your messages in the most effective manner, simply because they capture the attention of recipients at a first glance, and allow them to perceive you as a detail-oriented provider of high-quality products or services. Here are four main benefits experienced by business owners who choose design and distribute tailor-made promotional goods with the help of a savvy print marketing consultant.
- The Chance to Improve Corporate Image and Boost Client Retention. Clients who notice that you have a stunning business card or letterhead, or send your documents in classy personalized envelopes will automatically reach the conclusion that you are being a premium service or product. Building a strong corporate identity is easy, as long as you keep all physical aspects of your brand consistent. Make sure the logo, packaging and color scheme are in sync and use a series of personalized visual in all your tailor-made promotional materials to build character and individualize your company.
- The Opportunity to Enhance Brand Recognition. When launching a new product, reflecting its uniqueness could be quite a challenge, especially if you’re targeting supersaturated markets. You could support your own growth by maintaining an active presence both online and offline, though the design and distribution of first-class printed materials. Just think about it: these items ensure your communication with the rest of the world, including important clients and partners. This is why you couldn’t possibly afford to leave anything to chance. Personalize letterheads and envelopes by customizing existing templates to express your creativity and add elements that are representative for your brand and products. By adjusting your writing style, color scheme, or design style, you could create a more cohesive brand identify, celebrate the aspects that make you unique on your niche and boost brand recognition.
- A Stronger Competitive Edge. In today’s market, the biggest challenge is to exceed your competitors’ performance, especially when you’re dealing with financial constraints. Fortunately, custom printed materials are fairly easy to design and carry small price tags. At the same time, they allow businesses to work on their bond with their targeted audiences, expand their market reach and stay competitive in virtually any environment.
- A New Avenue That You Could Explore to Improve the Online Visibility of Your Company. Think about it this way: even if you are pleased with the current design of your promotional materials, you could still adjust them a bit to make them serve new purposes and support new goals. For example, by including a link to your website on your letterhead, you could boost traffic and give your prospects the chance to research your products and make online purchases. Letterhead printing triggers negligible costs, especially when you design and print them in bulk (1,000 pieces or more) and end up receiving a more than reasonable price for each unit.
Designing your logo with help from an experienced designer specialized in custom print materials is always a good call, especially if you want to go beyond standard templates and come up with creative concepts that do a great job at representing your company and products. Logo design costs may vary a great deal based on the look you wish to achieve and the number of revisions that you may require. When working on a personalized letterhead, you have two options at hand: you can design your own by adding text and images, extracted from a wide range of layout templates that appeal to you, or you could upload a complete design and use the quality printing services provided by your local commercial printing specialists. This last option could save you money and lead you to excellent results, especially if you got stunning finished art that doesn’t require further adjustments.
If you already know what you want, or have an idea of how you’d like to personalize free letterhead templates and envelopes to consolidate your corporate identity, boost client retention and benefit from a solid competitive advantage, start by discussing your options with the experts from Minuteman Press, who could help you design, print and distribute a wide range of tailor-made promotional materials on a budget.