Flyers give you the perfect opportunity to grab attention even in the most overcrowded markers. Versatile, easy to create and inexpensive, these amazing advertising tools enable you to get attention and achieve your boldest promotional goals on time and on a budget. Nonetheless, in order to come up with effective flyers that do a great job at representing your brand and spreading the word about your newest initiative, you’ll have to get creative, think out of the box and exceed your own capabilities and talent when you design a flyer.
Creating a great flyer is not as difficult as it may seem, even if you’re a novice in this line of work and don’t count on the support of a skilled graphic designer. In case you want to design a flyer that commands attention and stimulates the recipients to respond to your calls to action, here are five basic steps that you should follow to reach your objective.
Use Striking Graphics. Stunning illustrations with a strong personal touch tell your story, help you connect with your public, create a mood and grab attention like no other visual element. Therefore, don’t hesitate to use bright, vivid, large images and use them as the focal point of your flyer to draw your potential clients in.
Come up with a Snappy, High-Impact Title. Choose your words carefully. A catchy, memorable headline will stimulate the recipients to read the body copy, find out more about who you are and what you have to offer, and eventually take action, one way or another. To reach your target with ease, use some of the magnetic words featured by powerful titles, including “the secrets to”, “free”, “time-sensitive”, “savings” or “affordable”.
Deliver Informative Content with Real Substance. Go beyond boring sales pitches and explore a more original and efficient method to communicate with your audiences. Adopt a friendly tone, provide high-interest information in a concise manner, and don’t forget that endorsement from satisfied customers are a great opportunity to build credibility and trust. Use case studies and authentic testimonials to prove that you are a knowledgeable, respectable and influent player on your market.
Focus on What Makes You Different. Always focus on three important aspects that interest your readers: who, where and when. Afterwards, highlight the elements that reflect the uniqueness of your product, service and brand. After all, in today’s competitive business environment, it is crucial to maintain a competitive advantage by providing the shortest and most convincing answer to one of the main questions that all your prospects will eventually ask you: “What’s in it for me?” Accentuate the most important advantages of your product, translate features into benefits and convey a powerful message by adding the some of the key words that could enhance the effectiveness of your flyer: free, discount, promotion, guarantee and results.
Identify and Use the Perfect Layout. Remember to keep everything balanced. Even if you count on the most spectacular, vibrant images that portray your products, service or upcoming event in the best light, keep in mind that moderation is the key to success. Don’t fill your flyer with oversized, wall-to-wall graphics and text. This will only hurt your readers’ eyes and stop them from filtering and digesting your information and taking action. Keep it simple and incorporate as much white space as you see fit to make certain details pop and boost the readability of your flyer. Beautify your pages with areas featuring subtle color contrasts, borders and boxes, and keep all these elements organized to achieve a balanced, much more effective layout.
If you’re still looking for inspiration for your new flyer design, let us help you. Under the guidance of our experienced print marketing consultants, you could learn how to design a flyer and convey your message in a time and cost-effective fashion. Give our services a try and invest in quality printed promotional goods that command attention on any market.