Many business owners often wonder what they can do to improve their sales and get more profitability out of their business. There are several ways to accomplish this, some of which include direct mail, printed ads and signs, and email marketing. Continue reading to find tips and tricks to help you build your own email marketing campaign
1. Target Your Email Recipients
Be cognizant of your email recipients. Do not send out unsolicited emails. Messages sent to recipients who did not request them are at risk of being marked as spam. This not only hurts your reputation, but Internet Service Providers (ISPs) could end up blocking your emails if a lot of people complain about your unwanted emails.
Come up with a sales list that is highly targeted. Ask your customers to join your email list and encourage them to get their friends to sign up too. Making the list sound like it is very exclusive will help narrow down your target audience and it will also give your mailings a feeling of authority.
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer – this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
Send emails to people who are familiar with you and request your notifications. Emailing random people is considered spam and could get you in trouble with your ISP or web host. They’ll wonder whether they are interesting in what you are selling or not. They may just delete your message; what a waste of time!
It can kill your website to be accused of being a spammer. Make every possible effort to have a clear, concise opt-in method with a confirmation step. Providing an opt-in option on your website will make subscribers confirm their interest in receiving emails from you. The email should contain a link that the person can click on to verify the subscription and another link to dispute it. Not only will your customers be thankful for the added security, but this shows that what you sent out was not spam.
2. Send Useful and Accurate Information
Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.
Increase the value of your email content by including helpful information. Provide subscribers with special access to informative articles not available elsewhere on your site. Include offers for your products or services. Always send out holiday greeting and specials. You shouldn’t simply send out emails just when you are wanting something from your customer base.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
Always proofread your newsletters before emailing them to clients. This should go without saying, but many people get into the habit of writing an email without thinking. You may think it’s only an email. Think again! An email marketing program is a critical part of your overall marketing strategy, and mistakes like ugly emails or emails that aren’t proofread can have wide-ranging impact on your business.Choose themes for your marketing emails which build on special occasions and holidays. Make your business promotion plan to include a schedule for the entire year. Develop email campaigns that center around important holidays like Easter and Christmas. Research other methods of promotion to increase sales during slower sales times.
3. Make the Emails Easy to Read
Give your customers more personal customization options at opt-in to increase the effectiveness of your email campaign. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them. They will be increasingly comfortable when you give them more control over the entire process.
Ensure that your marketing emails are as brief as possible. Use clear, direct language whenever possible. This communicates to the reader that you value his or her time. If your message is brief, your readers are also more likely to read the entire thing. This is crucial. Don’t forget that the last part of your email will probably have important links and information.
To make sure you communicate all of your information, consider using multi-part emails. This type of message would offer regular text and HTML coding to make sure the recipient can view it as they prefer. Sending out these emails is worth it because plain-text subscribers won’t remain subscribed to HTML-only listings for a long period of time.
If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.
4. Entice Your Readers
The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.
The emails you send out should entice your customers. Customers who get something out of working with you are more likely to buy from you. For example, clicking on a link and making a purchase could award them free shopping.
Use your email marketing to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what every email is discussing. End every email with your contact information and web address, encourage them to share special promotions through Facebook “Like” buttons or direct them to a video that shows them how best to use a new product.
Change up your formatting once in a while, to imbue a more intimate feel. If you normally use HTML format for your email messages, use plain text format occasionally. This simplicity can create a more intimate appeal to your customers.
5. Make the Emails More Personal
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
In your email marketing campaign, try to give each message a personal tone. You will get a much better response from your customers. Sending messages from higher ups, like the President or CEO, can boost your impression with your readers.
Make sure you ad a personal touch to any emails that you may be sending; they will love the personal attention. When potential customers feel your message is generic, they will be more inclined to delete it and prevent future messages from getting through to their inbox. An easy way to identify your customer is adding their first name, but you should do more. You should have the information about why, when and where they signed up. This kind of information can be folded into your email.
6. Optimize for Multiple Platforms
Remember that more and more people are reading their email with a mobile device, like a smartphone. Many mobile devices have lower resolution than the average computer monitor. Test your emails out so that you know they’re legible on mobile screens.
It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.
Conduct thorough testing to see how your email marketing messages look across various platforms. After you have created a design you feel is perfect, test it for compatibility with all email clients, browsers and operating systems if at all possible. This is important because messages might look very different in various browsers, meaning they can be easy to read in one but jumbled and confusing in another.
This article has shown how easy and effective it is to set up an email marketing campaign. If you haven’t given this marketing method a try yet, what are you waiting for? Use what you’ve learned here to build a sound strategy that boosts your sales exponentially.
Combine Your Email Marketing Strategy with Direct Marketing
Email marketing can be a great way of staying in touch with customers and communicating your company’s message. Combining email marketing with direct mail marketing can bring you even more in front of your target audience.
Contact Minuteman Press St. Peters for all your direct mail and print marketing needs. We can help you design your marketing materials so you can be more effective.