In today’s market, more than a few small business owners with limited financial means are resisting the changes associated with new methods of communication-think social media platforms that support a wide array of fresh marketing tactics-and rely solely on word-of-mouth, yard signs and affordable printed promotional materials to spread the word about their company.
In this context, the question that may be on your mind at this point is this: should you follow in their footsteps and design and implement your own yard signs, and other cheap print marketing materials, to establish a deeper connection with your audience and boost brand awareness on a budget?
Are Yard Signs Still an Effective Method to Promote Your Services?
The truth is that yard signs are still incredibly effective and easy to create and use. They provide a high return on investment even these days, when more and more people choose to spot, compare and buy products and services online. With sophisticated cameras on their smartphones, it’s really easy for potential clients to go for a walk in their own neighborhoods, take a photo of the yard signs advertising goods or services that may interest them, and store the contact information that they need to reach the contractor with ease. When old customers agree to place your yard sign in their front yards, they are basically giving you a vote of approval.
They offer you the chance to create awareness and build trust and credibility among the members of your community. Yard signs with a great design serve as a useful reminder. They make viewers realize that they also need professional roof repair plumbing, landscaping, design services and any other type of repair, replacement or improvement work that could up the aesthetic and functional value of their properties.
Lawn signs stimulate people to perceive the advertised product as a safe bet, given that it benefits from the endorsement of their neighbors, who are obviously pleased with the item or service that they’ve spent their money on. Generally speaking, lawn signs are widely used by different categories of contractors, including designers, remodeling experts, landscapers and roofers, to create awareness and advertise their services in a rapid, stress-free, cost and time-effective manner. Nonetheless, not all yard signs are equally effective. The ones that can be considered an invaluable advertising tool benefit from a creative, eye-catchy design, the right amount of information and additional details that catch the viewer’s eye and command attention at any corner. If you’re looking for the best tips on how to create a truly efficient, attention-grabbing yard sign, here are a few things that you should keep in mind at all times.
You Should Provide Detailed Contact Information. Let your potential clients know where and how they could reach you. List your physical address (if you run a retail establishment), phone number, and also let your customers know that you’re eager to interact with them on Facebook, Twitter, and other social networking websites where you’ve managed to stay active and visible.
You Should Include a Powerful Call to Action. Use a few powerful action-inducing words to stimulate the viewer to act in a certain manner. For instance, “Call today for a free, no-obligation estimate” suggests that you’re ready to offer the simplest and most convenient solution to your clients’ problems. Moreover, by adding a QR code to your yard sign, tied to a special promotion or a new product, you could send your prospects to your mobile-ready page featuring a signup form. Once the prospects sign up for your special offer, they will receive an email featuring a coupon or a discount code.
Get Creative with Your Yard Sign Design. Most importantly, try to reveal your uniqueness on your niche by opting for an original yard sign design, based on the right mix of text and visual elements. Use colors and fonts to express your creativity and individualize your brand, but keep the design simple to avoid lowering the readability of your sign. When in need, don’t hesitate to count on the expert advice provided by some of the most reliable print marketing consultants from Minuteman Press.
Keep in mind that yard signs are the key to beneficial repetition and referral. Your prospects will tell you: I’ve called you because I always stumble across your signs at any corner. You must be really good!” Therefore, don’t miss out on the ideal opportunity to design and install creative, effective yard signs that will help you establish yourself as a reliable contractor in your area. Count on our support to count on the best design and discover the newest, most convenient methods to make your business visible on a larger scale.