Everyone likes freebies. Just offer a free pen, cup or other small item imprinted with your company logo and name at a conference, job fair or other business gathering, and you’ll get lots of takers. But do these promotional items really help you market your business?
The answer is YES! Promotional product marketing can be a vital piece of your overall marketing strategy. Here are some great reasons why promotional products can help your business.
1. Repeat Recognition
If you offer promotional products that are targeted to your customer base, they can keep your company fresh in their minds every time they use them. Every time they drink coffee from your cup or use your mouse pad, they’ll be reminded of your brand.
2. Return on Investment
The benefits of promotional products far outweigh their initial cost. This is especially true when you have them produced in bulk, since there are usually discounts available. Unlike a TV ad or radio commercial, these products are constantly in front of the customer, so your brand remains top-of-mind.
3. Reach Larger Demographics
With digital marketing increasing in importance in recent years, many businesses forget that their customers are still real people performing real activities. Some customers may not be online at all, or prefer not to be. Even if they are, your customers still use certain products on a regular basis. If you offer promotional products geared toward this use, you can reach everyone, not just your online customers.
4. Enhance Customer Relationships
Giving away free promotional products can project to customers that you value their business. This increases brand loyalty and customer referrals.
5. Increase Employee Satisfaction
Promotional products can also be used internally in your company to reward employees or serve as additional marketing. Plaques, trophies or other awards can be great morale-boosters for outstanding performance, submitting suggestions that save the company money, or other activities that go above and beyond. Employee apparel emblazoned with your company name and logo can get your brand name out wherever they are worn.
Some additional statistics on the benefits of using promotional products can be found in this blog.
Choosing the Right Promotional Products
When deciding what promotional products you want to get, there are some factors that you should consider.
Know Your Customer
You’ll need to make sure you choose promotional products that will work for your customers. That means doing sufficient research that shows what customers prefer. Are they in a certain demographic? If so, the products should be items that they will use and like. For example, if customers tend to be younger, your product might be a smartphone stand or something related to technology or social media. If the customer base is older, a pen or coffee mug might be more to their liking.
Your customers may have different characteristics, depending on the marketing campaign you’re launching. Or they may be from all demographics. Regardless, you’ll need to be aware of their specific likes, activities and preferences when deciding on the promotional products for your business.
Choose Products that Add Value
If the promotional product you distribute gets tossed in a drawer, or worse, the circular file, it won’t go very far in promoting your brand. Ideally, the products you choose should be used every day. A mouse pad, pen, coffee mug, thumb drive, water bottle–all of these, imprinted with your logo and name–are some items that will be used throughout each business day. Customers will be constantly reminded of your company.
Include a Call to Action
Your goal in giving away free promotional items is to gain business, keep customers, increase awareness. The giveaways should include information that helps you meet that goal. Contact information like website address, phone number, address, logo–all are key to brand recognition and getting leads.
Don’t Compromise on Brand Image
Your brand logo should be a clear image on the promotional products you distribute. Typeface choices, colors and schemes are all important factors in making sure that the brand and your company information are readable on the materials. What good is the product for marketing if your customers can’t decipher what it says?
Make sure your distribution of the promotional products is such that it reaches the widest audience possible. You may have several different distribution plans, targeted at different demographics. For example, you may offer free pens at a job fair. Or mouse pads at a business conference. Whatever the purpose, choose your distribution channel specific to the audience you’re targeting.
You are spending money on the promotional products in order to make money. Use strategies that will economize the process. You can get good quality products without breaking the bank. Set a budget and shop for more economical solutions. Ordering in bulk can also save money.
Quality Is Important
Although you want to be cost-effective, you don’t want to skimp on the quality of the promotional items you give away. If you go for the cheaply-made products, that break quickly or are obviously cheaply made, it reflects negatively on your company’s image.
There are promotional items that have been used ad nauseum; for example, stress balls or cheap key chains. People may just throw these boring items in the trash, which is where the money you paid for them goes as well. Creative, unique and useful items are the better choice.
There are always trends in promotional products. What worked 10 years ago may not work today. There’s more technology in the workplace now, so products that relate can be good options. Many people are concerned with going green, so offering an environmentally friendly giveaway can be a good choice. Or, since many are concerned with health and fitness, offer a product that is associated with that.
In summary, promotional product marketing is a great way to enhance the marketing your company is already doing. It gets your brand out there, starts a conversation with potential customers and lasts longer than other forms of advertising. Statistics prove its effectiveness, and by using these tips to optimize your campaign, you’re more likely to increase your ROI.
Call Minuteman Press St. Peters for All Your Print Requirements
Minuteman Press of St. Peters can meet all your promotional products requirements. We offer a full range of promotional products for your business or organization for any budget. Contact us for a free quote on your promotional products.