These days, more and more companies seem determined to invest larger amounts of money in digital marketing strategies allowing them to increase their visibility online, on various different platforms. So do you still need printed materials for business?
In this context, should you spend less on printed marketing materials that you would normally be inclined to personalize and distribute to spread the word about your business? Of course not!
Why Is It So Important to Invest in Top-Notch Printed Materials for Business?
We can give you a virtually endless list of reasons why printed, personalized materials are fantastic assets for any company, regardless of its profile, size, allocated budget, market and goals. When we talk about the advantages of quality printed materials for any business, we think about their affordability, plethora of customization options available on demand, and their easy distribution.
While digital marketing usually comes with certain rules and limitations that may make it difficult for you to reach your targeted audience, print marketing material knows no boundaries in terms of creativity and efficiency.
Top Printed Materials That Support the Development of Your Business
At this point, maybe you are wondering which printed goods could actually help you consolidate your position on your niche and boost your profitability. Here are a few basic options that always constitute a smart investment for any business, regardless of its background and industry, as long as their manufacturing and customization process follows the highest quality standards.
Business Cards. Business cards with a cool, unique design help you create a lasting impression. They make you look professional and also reveal your creativity and individuality through their uniqueness. Also, you should not ignore the fact that business cards can help you establish new fruitful connections. Think about it this way: you’ve just crossed paths with an individual who could become your next partner, client or employee. You’ve met at the mall, or at a party, or in any other environment that isn’t exactly suitable for productive business discussions. So what do you do in this case? You hand out your business card and make the most of a higher number of networking opportunities, anytime, anywhere.
Calendars. Calendars help you meet deadlines with ease and stay organized at all times. While you can achieve similar results using online tools, printed materials will always catch your eye through their placement and inspired design; not to mention that you could give some of these branded goods to your collaborators, clients and employees, to make your company visible on a larger scale and support your marketing efforts.
Stickers. Who doesn’t love stickers? They are inexpensive, fun and versatile. Basically, you can play with different colors and fonts to achieve your one-of-a-kind design that does your brand justice, and then affix these items to virtually anything: car bumpers, walls, mirrors, notebooks, floors and filing cabinets. This product allows you to take your customization efforts to a whole new level, and come up with a wide range of personalized products on a budget.
Banners. Event sponsorship done via quality banners is a great opportunity to get your message in front of a larger audience at a certain point in time. Think about the fact that a creative banner displayed during a festival, a concert or a sports event could give you the chance to catch the attention of thousands of attendees and turn them into your prospects and clients rapidly and effortlessly.
Point-of-Sale Displays. Here’s the beauty of POS displays: all these printed materials, including brochures, menus and coupon books, are voluntarily collected and analyzed by your customers. They pick them up, take them home and study them with their friends and relatives. They compare your products and spread the word about your bestsellers. This is precisely why you should do your best to create remarkable point-of-sale displays that increase the desirability of your best assets and make your company stand out.
Corporate Identity Package. A well-done corporate identity package is a best-value set that includes several key pieces, including presentation folders, envelopes, letterhead, brochures and business cards. Every single item listed here can be issued to your clients, to reinforce your marketing message and portray your company in the best light.
Branding your company with the most inspired printed materials is always a good idea, considering that these elements are the backbone of any successful marketing campaign allowing you to establish a deeper connection with your audiences in the long run.
These are just a few of the basic materials that any business requires to preserve its competitive advantage. While crafting your own, whatever you do, do not skimp on workmanship and materials. Remember that the top printed materials that you need for your business are the ones that benefit from the best printing presses, inks, paper grades, finishes, and creative vision.
At Minuteman Press St. Peters, we strive you bring you a generous selection of quality printed materials for business, tailored to meet your goals and practical and aesthetic demands. From color copying, direct mail, foil stamping, lamination and cutting to comb binding and logo design, we offer all the services that you need come up with the finest printed goods for your enterprise. Contact us today to place an order or get more details about our services, and get your hands on custom printed materials that will help you get the word out about your new business venture.