Signs are a great way to get your brand name out there. They are used to advertise and market your business. Signs come in all shapes, sizes and materials and their purposes can vary on the type of sign selected. This blog will describe yard signs and how best to use them to market your business or advertise your message.
What Exactly Is a Yard Sign?
Yard signs, also referred to as lawn signs, are just what the name implies; i.e., signs that are placed in yards. They are made from pieces of Coroplast, or corrugated plastic, which is a twinwall plastic that has fluting in the middle of two plastic sheets. Corrugated plastic is often made from polypropylene.
Yard signs are usually rectangular in shape and can come in various sizes. The typical and most common size for a yard sign is 24 inches wide x 18 inches tall, but they can be smaller or a bit larger, depending on your needs and intentions.
The signs are usually mounted on metal stakes, where the top prongs fit into the Coroplast fluting and the bottom prongs are secured into the ground. The stakes can come in several shapes and sizes.
Uses for Yard Signs
There are many uses for yard signs to get the attention of passers-by. Below are a few of the more typical uses.
1. Yard Signs for Political Campaigns
Using yard signs for political campaigns is arguably the most popular usage for them. They provide a convenient and affordable method to promote a candidate and show grassroots support.
The goal of most candidates and election committees is to get more election signs in constituents’ yards than their opponents. However, the sign locations are usually more important than the total number of signs.
The yard signs will be more effective if you target high-traffic corners and well-travelled roads. More people will see the signs multiple times per day, as opposed to those yard signs placed on a dead-end or private street, where only local residents will view them.
2. Yard Signs for Real Estate
We’ve all seen the yard signs advertising homes for sale or rent. Not only can you place them in the yard of the actual property advertised, you can place them on corners of busier streets to draw prospective clients.
3. Yard Signs for Health and Security Warnings
Yard signs can be used to warn visitors or passers-by of a health or security hazard within the building. For example, if there is an oxygen tank being used within the home, it can warn smokers to exercise caution in and around the premises.
Home and business owners who have security systems and cameras installed usually receive yard signs to place outdoors that notify others of their existence and discourage intruders. Another deterrence to intruders is a large dog on the premises. Yard signs can be posted signifying its presence.
4. Yard Signs for Garage and Estate Sales
We’ve all driven around on Saturdays and seen yard signs advertising garage, estate or yard sales. Just as with real estate signs, it’s more effective to place these sale signs on higher traffic streets and corners, guiding the potential buyers to the actual sale location.
5. Yard Signs for Promoting Your Business
There are a number of businesses that can benefit from placing yard signs. Here are some examples:
- Contractors who are performing a new project can post their yard sign. This works great if there has been inclement weather affecting a local neighborhood, where several homes have been damaged. If your neighbors see the great job your contractor did for you, they’ll likely hire them to do their work.
- Landscapers can also drum up more business by posting signs in their customers’ yards.
- Post a sign notifying people of a grand opening for your business. You can place them on the business property, as well as throughout neighborhoods and other businesses frequented by potential customers.
Tips for Effective Yard Sign Marketing
Just creating a sign and sticking it in a yard isn’t enough to make it an effective advertising medium. You need to make sure you follow some guidelines to ensure you’re getting the most return on your investment.
- Colors. Use bold and bright colors to catch the attention of passers-by. Using contrasting colors for your background and text will help too. Dark letters against a lighter background or vice versa are recommended.
- Message. Make sure the message you post on your yard sign is concise, but still contains all the information you want to relay to your audience. Make it easy to read. Too many words make the sign hard to read so it may get ignored. It’s recommended that your sign be at least one-third white space.
Bolding a catchy or funny message to draw in readers helps encourage a second look. Include your company name and contact information like phone number and website address. You can even include a QR code or barcode to access more information.
- Size and Fonts. Don’t make the mistake of getting a sign that’s too small. It should be at least 11” x 17” or it won’t get seen at all. Make the text large enough to be legible from a car driving by. Don’t get fancy in selecting the font types for your sign. Use easy-to-read, distinguishing fonts like Arial, Avant Garde, Helvetica, Times New Roman and Verdana.
- Logo. Including your logo may or may not be a good idea. If you’re a well-established company where your logo is recognized by most people, it may help draw attention. However, if you’re a start-up business, including your logo just eats up valuable space on the sign that will do nothing to attract attention.
- Quantity and Placement. Of course, it stands to reason that the more signs you post, the more visibility you’ll get, but make sure you check with your local government if there is a limit. Good locations for your signs are at busy intersections, well-travelled roads, close to your event or business advertised on the sign, etc.
Another thing to consider is posting arrow signs to help direct people, particularly if your location is a bit harder to find. If this is a strategy you want to use, place them every mile or so to help people know they are still on the right track. Also, every four-way intersection requires at least 3 signs to effectively divert traffic to your spot. If your city doesn’t allow this kind of signage, at the very least make sure the address is prominent on each sign.
Minuteman Press of St. Peters Can Help You with Your Yard Sign Marketing
Minuteman Press can help you design and create custom yard signs for your business. We only use Coroplast, or corrugated plastic, to create our yard signs because it is lightweight, durable and can withstand the outdoor elements. Yard signs come in various sizes and are digitally printed in almost any colors you like.
We offer free quotes for any project. Even if you don’t yet have a final design, we will discuss your needs and can even help you with the design. We print just about everything your business needs, including business cards, letterhead, brochures, banners, yard signs, promotional products and more. Contact us today for more information and to receive a FREE personalized notepad!